DON Q REBRAND

Don Q is a spirits rebrand centered around the concept “Nature Outnumbers the Spirits,” using the brand as a way to reflect on the impact of the Jones Act in Puerto Rico. I designed an Art Deco inspired system with animal elements woven throughout, symbolizing what remains as people continue to leave the island. I extended the live photography through styled photo edits, placing the bottle in atmospheric settings to create an immersive vibe.

branding

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packaging

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visual identity

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social media

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illustration

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branding ■ packaging ■ visual identity ■ social media ■ illustration ■

Don Q was inspired by the impact of the Jones Act on Puerto Rico, using nature’s resilience to reframe the brand through endurance.

Special thanks to @hoffermedia for the photography.