Luna Coffee is a conceptual Puerto Rican coffee brand inspired by the story of the founder’s beloved bull, Luna. I created this identity by focusing on the natural landscape of Puerto Rico, drawing from the mountains and environment where the coffee is grown. My goal was to reflect a sense of respect for the land, making the brand feel authentic, rooted, and genuinely connected to its origin.

LUNA COFFEE

branding

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packaging

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visual identity

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social media

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illustration

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branding ■ packaging ■ visual identity ■ social media ■ illustration ■

Don Q was inspired by the impact of the Jones Act on Puerto Rico, using nature’s resilience to reframe the brand.