Luna Coffee is a conceptual Puerto Rican coffee brand inspired by the story of the founder’s beloved bull, Luna. I created this identity by focusing on the natural landscape of Puerto Rico, drawing from the mountains and environment where the coffee is grown. My goal was to reflect a sense of respect for the land, making the brand feel authentic, rooted, and genuinely connected to its origin.

LUNA COFFEE

■

Adobe Photoshop

■

Adobe Indesign

■

Adobe Illustrator

■ Adobe Photoshop ■ Adobe Indesign ■ Adobe Illustrator

Don Q was inspired by the impact of the Jones Act on Puerto Rico, using nature’s resilience to reframe the brand.